Customer Success Stories

Learn how the Seafresh Group has achieved a more streamlined reporting process for its complex structure of companies

“Everything about Cloud CFO is ease of use”
David Mathers, ACA, Chief Financial Officer, Seafresh Group

The production of management accounts and the subsequent consolidation process had become increasingly difficult and time-consuming for the Seafresh Group with its complex structure of companies including a US legal entity and an associated company in Belize

When David Mathers, ACA, Chief Financial Officer of Seafresh Group saw a demonstration of Cloud CFO, he says: “What I saw straight away was that the Cloud CFO system added structure and was more robust since it incorporates a set of rules that ensures the consistency and validity of the data.”

The ability to incorporate a stringent set of rules was a key factor in Seafresh’s decision to implement Cloud CFO as it ‘removes a significant element of risk.’ “An audit trail is an absolute necessity and you don’t have that when you are using simple spreadsheets. Cloud CFO is taking spreadsheets to the next level.”

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Having got to know the Synapse team well as the system was configured, David has been impressed with the calibre of those involved. He said, “The brain power that sits in the office is staggering and nothing seems to be too big a problem. They are a great team to work with and have real vision.”

“Everything about Cloud CFO is ease of use and all aspects of it are user friendly. No longer will we need IT consultants to make changes as we will be able to do these ourselves.”


Discover how Cloud CFO is helping Norman Hay PLC drive down the cost of spreadsheet errors

“The finance team would say we have a flexible reporting tool, which we didn’t have previously and that enables them to lift information in a far superior way and it gives them a solution, which frees up some of their time as they are not completing multiple spreadsheets.”

Nick Ogden, FCA, Group Financial Director, Norman Hay PLC

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